The Edit
The Collection
The full Healthy Altern edit — a considered range of fitness and recovery equipment, alongside the beauty essentials and daily supplements, for those who want the better alternative.
Fitness & Recovery · Skincare & Cosmetics · Dietary Supplements

For external use
Fitness & Recovery
Massagers, rollers, mats and weights — equipment, not something to swallow or apply.
49 products
High-Torque Percussion Massager
A high-torque percussion massager for heavier training, with a long 16mm stroke and a stall-resistant motor.
Heated Head Percussion Massager
A percussion massager with a heated head and a chilled head, so it suits both the warm-up and the wind-down.
Full-Size Percussion Massager
A full-size percussion massager with six speeds, a long-throw motor and four interchangeable heads.
Quiet Percussion Massager
A percussion massager tuned for low noise — quiet enough to use beside someone watching television.
Pocket Percussion Massager
A palm-sized percussion massager that runs quietly, charges over USB-C and travels in a jacket pocket.
Percussion Head Attachment Kit
Eight replacement percussion heads — ball, flat, bullet, fork, cone, cushion and more — in a zip case.
Vibrating Foam Roller
A rechargeable roller with five vibration speeds, quiet enough for an early start in a sleeping house.
Cork Foam Roller
A solid cork roller over a wooden core — warmer under the hands than foam, and quietly good-looking.
High-Density Foam Roller
A firm, full-length roller in dense molded foam — steady under weight and holding its shape for years.
Textured Grid Foam Roller
A hollow-core roller with a raised grid surface, its ridges and channels varying the pressure as you move.
Handheld Roller Stick
A hand-held stick with nine rolling segments — direct pressure you set yourself, wherever you can reach.
Soft-Density Foam Roller
A gentler roller with more give under you — an easy place to begin, or a calmer option after a hard week.
Vibrating Massage Ball
A rechargeable ball with three vibration settings, for slower, quieter work on tight muscles.
Graded Firmness Ball Set
Three solid rubber balls in ascending firmness, colour-coded so you can tell them apart at a glance.
Foot Massage Ball Set
A small firm ball and a ridged roller, both scaled to the arch and the underside of the foot.
Peanut Massage Ball
Two bonded spheres with a channel down the middle, shaped to sit either side of the spine or a calf.
Spiked Massage Ball
A hollow ball with blunt raised nodes, for a lighter, more scattered kind of pressure underfoot.
Leg Compression Boots
Full-leg compression boots with a quiet pump, four overlapping chambers and six pressure settings.
Heated Neck and Shoulder Wrap
A weighted wrap that drapes over the neck and shoulders, with three heat settings and a ninety-minute timer.
Heated Shiatsu Back Cushion
A contoured back cushion with four kneading zones, adjustable heat and a corded handset.
Compression Calf Sleeves
A pair of knit calf sleeves, firmer at the ankle and easing off toward the knee, in a fine breathable yarn.
Complete Mobility Set
The full floor kit — cork mat, two blocks, stretch strap and three bands — in a waxed canvas holdall.
Hardwood Balance Board
A hand-finished hardwood deck on a solid roller, for slow work on ankles, knees and attention.
Cork Yoga Mat
A dense cork mat over a natural rubber base, with a surface that turns grippier the warmer your hands get.
Acupressure Mat and Pillow
A cotton-topped mat and matching bolster, covered in thousands of small pressure points you lie back on.
Cork Yoga Block Pair
A pair of solid cork blocks — heavier than foam, steady under a hand or a heel, and quiet in a room.
Multi-Loop Stretch Strap
A ten-loop stretch strap in flat woven webbing, for holding a stretch a little longer and a little further.
Adjustable Dumbbell Pair
A pair of dial-adjustable dumbbells covering five to fifty pounds a side, in five-pound steps.
Cast Iron Kettlebell Set
Three powder-coated cast iron kettlebells — twelve, eighteen and twenty-six pounds — with wide, smooth handles.
Cast Iron Weight Plate Set
Machined cast iron plates in four pairs, with a standard one-inch bore and the weight cast into the face.
Wooden Gymnastic Rings
Birch rings on numbered cam-buckle straps, so both sides come back to the same height every time.
Suspension Trainer Kit
A bodyweight suspension trainer with adjustable straps, molded grips and both door and beam anchors.
Layered Resistance Band Set
A set of five layered latex bands with handles, ankle straps and a door anchor, in a canvas roll.
Foam Grip Trainer Pair
A pair of adjustable coil trainers with padded grips, for the lighter, higher-repetition end of grip work.
Leather Lifting Belt
A four-inch full-grain leather belt of even width, with a single prong and seven roller-set holes.
Fabric Loop Band Trio
Three woven cotton-blend loops in light, medium and firm, cut wide so they stay put mid-set.
Steel Hand Gripper
A single-piece spring gripper with knurled aluminium handles, rated at a fixed one hundred pounds.
Aerobic Step Platform Set
A studio-weight step with eight risers, adjustable through four heights from four to twelve inches.
Slam Ball Set
Three dead-bounce slam balls at ten, twenty and thirty pounds, in a textured no-slip shell.
Training Battle Rope
A fifty-foot poly dacron rope, an inch and a half thick, with sleeved ends and a nylon anchor strap.
Weighted Jump Rope Set
Weighted handles with three interchangeable cables — light, medium and heavy — in a fitted travel case.
Agility Ladder Set
A twelve-rung flat ladder with adjustable spacing, ground pegs, disc markers and a drawstring carry bag.
Speed Jump Rope
A weighted-handle speed rope with a coated steel cable and sealed bearings that turn almost silently.
Ab Roller Wheel
A dual-wheel roller with a wide track, so it tracks straight instead of wandering off line.
Stainless Muscle Scraping Set
Four forged stainless tools with contoured edges for working along calves, quads and forearms.
Hooked Massage Cane
A hooked cane with moulded knobs, shaped to reach the middle of your own back without asking for help.
Waffle Recovery Towel
A long-staple cotton waffle towel that dries quickly and packs down small, with a hanging loop.
Silicone Cupping Set
Twelve soft silicone cups in four sizes, squeezed by hand — no pump, no tubing, nothing to assemble.
Weighted Sleep Mask
A contoured mask with a gently weighted brow bar and full blackout, for rest days and long flights.
For topical use
Skincare & Cosmetics
Serums and creams applied to the skin.
16 products
NIA 10 Calming Serum — 6 Pack
A six-month supply of our 10% niacinamide calming serum — best value for committed long-term pore-refining and complexion-balancing routines.
Retinol Cream with Vitamin A — 6 Pack
A six-month supply of our nightly retinol cream with Vitamin A — best value for committed long-term skin firmness and smoothness routines.
Vitamin C Glow Serum — 6 Pack
A six-month supply of our daily Vitamin C antioxidant serum — best value for committed long-term brightening and even-tone routines.
NIA 10 Calming Serum — 4 Pack
A four-month supply of our 10% niacinamide calming serum — extended pore-refining and tone-evening support without committing to the full six-pack.
Retinol Cream with Vitamin A — 4 Pack
A four-month supply of our nightly retinol cream with Vitamin A — extended skin-firming and smoothing support without committing to the full six-pack.
Vitamin C Glow Serum — 4 Pack
A four-month supply of our daily Vitamin C antioxidant serum — extended brightening and antioxidant support without committing to the full six-pack.
NIA 10 Calming Serum — 2 Pack
A two-bottle pack of our 10% niacinamide calming serum — a flexible starting point for adding daily pore-refining care to your routine.
Retinol Cream with Vitamin A — 2 Pack
A two-jar pack of our nightly retinol cream with Vitamin A — a flexible starting point for adding firming, smoothing care to your evening routine.
Vitamin C Glow Serum — 2 Pack
A two-bottle pack of our daily Vitamin C antioxidant serum — a flexible starting point for adding brightening, antioxidant care to your morning routine.
NIA 10 Calming Serum
A 10% niacinamide calming serum — formulated to help reduce the look of pores, even skin tone and soothe redness for a calmer, more balanced complexion.
Retinol Cream with Vitamin A
A nightly retinol cream with Vitamin A — formulated to help support skin hydration and the appearance of smoother, firmer-looking skin.
Vitamin C Glow Serum
A daily Vitamin C antioxidant serum — formulated to help brighten the complexion and support a radiant, even-toned glow.
NIA 10 Calming Serum — Airless Pump
Our 10% niacinamide calming serum in a sleek airless-pump bottle — same pore-refining, tone-evening formula in cleaner, more premium packaging.
Retinol Cream with Vitamin A — Airless Pump
Our nightly retinol cream with Vitamin A in a sleek airless-pump bottle — same firming, smoothing formula in cleaner, more premium packaging.
NIA 10 Calming Serum — Sample Sachet
A single-use sachet of our 10% niacinamide calming serum — enough for one full application to try the formula before committing to a bottle.
Retinol Cream with Vitamin A — Sample Sachet
A single-use sachet of our nightly retinol cream with Vitamin A — enough for one evening's application so you can patch-test the formula.
For oral use
Dietary Supplements
Capsules, tablets and powders taken by mouth.
17 products
Biotin Beauty Complex — 6 Bottles
A six-month supply of our Hair, Skin & Nails biotin complex — formulated to support healthy hair, glowing skin and stronger nails as part of your daily beauty routine.
Biotin Beauty Complex — 4 Bottles
A four-month supply of our Hair, Skin & Nails biotin complex — extended support for radiant hair and skin without committing to the full six-bottle package.
Biotin Beauty Complex — 2 Bottles
A two-month supply of our Hair, Skin & Nails biotin complex — a flexible starting point for adding a daily beauty-from-within routine.
Marine Collagen Powder — 6 Tubs
A six-month supply of our beauty-from-within marine collagen powder — best value for committed long-term skin and hair regimens.
Marine Collagen Powder — 4 Tubs
A four-month supply of our beauty-from-within marine collagen powder — extended skin elasticity and radiance support.
Marine Collagen Powder — 3 Tub Bundle
A three-tub bundle of our beauty-from-within marine collagen powder — formulated to support skin elasticity, healthy joints and hair strength.
Marine Collagen Powder — 2 Tubs
A two-tub set of our beauty-from-within marine collagen powder — supports skin elasticity and radiance as part of your daily routine.
Marine Collagen Powder — 1 Tub
A single tub of our beauty-from-within marine collagen powder — supports skin radiance and overall beauty as part of your daily routine.
Hyaluronic Acid Tablets — 6 Bottles
A six-month supply of our hyaluronic acid tablets — best value for long-term skin hydration support.
Hyaluronic Acid Tablets — 4 Bottles
A four-month supply of our hyaluronic acid tablets — extended skin hydration and youthful glow support.
Hyaluronic Acid Tablets — 2 Bottles
A two-bottle set of our hyaluronic acid tablets — formulated to help support skin hydration, suppleness and a healthy youthful appearance.
Hyaluronic Acid Tablets — 1 Bottle
Hyaluronic acid tablets formulated to help support skin hydration, suppleness and a healthy youthful appearance.
Vitamin C + E Radiance Complex — 6 Bottles
A six-month supply of our Vitamin C + E radiance complex — best value for committed long-term antioxidant and glow support.
Vitamin C + E Radiance Complex — 4 Bottles
A four-month supply of our Vitamin C + E radiance complex — extended antioxidant and glow support without the full six-bottle commit.
Vitamin C + E Radiance Complex — 2 Bottles
A two-bottle set of our Vitamin C + E radiance complex — antioxidants paired to help support an even, glowing complexion.
Vitamin C + E Radiance Complex — 1 Bottle
Our Vitamin C + E radiance complex — paired antioxidants for an even, glowing daily complexion.
Beauty Starter Bundle
A curated three-product introduction to our beauty line — biotin for hair, skin and nails, marine collagen for radiance, and hyaluronic acid for hydration.







































































